Shop Local with CDW Custom Designs

On the Shop Local Show on Nash 104.9, host Leesa Boone welcomes Doug and Christy Whitenight of CDW Custom Designs to discuss shopping local, small business challenges, and practical marketing strategies. They highlight a Facebook giveaway featuring a fall-themed gift basket (estimated around $130) with handmade home décor pieces and a cheese/cutting board set; to enter, listeners must follow CDW Custom Designs on Facebook, like/share the giveaway post, and tag three friends, with bonus entries for purchases and custom orders, and the winner drawn after reaching 500 followers. The conversation covers learning from vendor event results, defining a target customer (“Sally”), pricing based on skill, time, equipment, and overhead, and showcasing premium end-grain cutting boards that “self-heal.” Boone also encourages engagement on social media, mentions CDW’s growing TikTok presence, and promotes supporting local sponsors and businesses.