Shop Local with American Burger House

On Nash 104.9’s Shop Local, host Leesa Boone interviews Mark Strifler of American Burger House in Greenville, Kentucky, about launching a restaurant in an existing building and overcoming challenges like designing an efficient kitchen around a 20-foot hood, balancing customer expectations, and leaving room for future growth. Mark explains how he evaluates menu performance and improved a ribeye sandwich by switching to a shaved ribeye for better flavor and eatability. Lisa shares customer feedback and her own taste test, highlighting made-to-order burgers, smash burgers, chicken tenders, customizable toppings and sauces, value-priced meals that include fries and a drink, and expanding desserts and soft-serve ice cream. Mark previews new items including sidewinder fries, funnel cake fries, and an upcoming 5-pound burger eating challenge, and provides the restaurant’s Greenville location and ordering options.